Our very first post - Muse of the Month!

Meet Our First Muse of the Month! This month, we’re introducing Amelia from ROOM9. A skin expert, wellness advocate, and someone who has inspired many on their skincare journey.

In our first MOTM, Amelia shares her biggest skincare mistake, the underrated treatment she swears by, and the one product she can’t live without (hint: it’s a favourite at ABR Skin).


Q: What first sparked your love for skin?

A: My Mum was the first to spark my love for skin. I've always looked up to her and how well she takes care of her skin; she ingrained this ritual into me at a young age.

Q: How has your approach to skin/skincare changed over the years?

A: I feel like I've done a full circle! I'm back to working on skin from within. Over the last 20 years, I've tried a lot which I'm sure has helped but the fundamentals of having good skin remain the same.

Q: What’s one skincare mistake you made in the past that you’ve learned from?

A: Over exfoliating.

Q: What’s your #1 skincare tip that everyone should follow?

A: Find a good quality Vitamin A that works with your skin. This often needs guidance from a professional, and consistency with A is key.

Q: What’s a common skincare myth you wish more people would stop believing?


A: That skincare is complicated. I've seen great results from using essential ingredients. I'm a believer in quality over quantity.

Q: If you could only use three skincare products for the rest of your life, what would they be?

A: Vitamin A, Hyaluronic Acid, Mineral sunscreen

Q: What’s a skincare treatment or product you think is underrated?

A: It's tricky to say what's 'underrated' as skincare/treatments are so individual. I'm an advocate for having monthly facials, there's always going to be the latest product or trending treatment but having a good facial with lymphatic massage regularly helps maintain that healthy glow.

Q: You’ve been such a big part of my skincare journey—can you share a memory or moment that stands out?

Oooh so many amazing memories with you. One particular one that stands out is when I first met you and you were having skin issues....you listened and
implemented exactly what I recommended. I could see your passion for skin then.

Q: What was your reaction when I told you I wanted to start my skincare line?

A: Ecstatic and it makes me so proud!

Q: What’s your favourite ABR Skin product and why?

Can get enough of your Hyaluronic. I'm such a fan of this ingredient and I love the simplicity of your product and it's effectiveness.

Q: Besides skincare, what are some of your favourite self-care rituals?

A: Having a bath, yoga, personal training sessions, meditation and walking on the beach.

Q: What’s your go-to beauty or wellness tip that helps you feel your best?

A: Jin Shin Jyutsu and Red Light Therapy. I dedicate time daily and couldn't be the person I am today without it in my life.

Q: How do you balance running a busy salon while taking care of your own skin and well-being?

A: I've learnt to listen to my needs. I've always had high energy, but to achieve balance, you need to create stillness. To thrive in this industry, you have to put yourself first, and then you're able to give your best to others.